Surveys show that 80% to 90% of surfers find what the
are looking for using search engines, thus getting
included in search engine results and having a good
ranking is essential for getting found and receiving
traffic. This is an important part of your marketing
strategy and should not be overlooked. Some would say
it is even more important than getting a good design,
since a a nice looking website that nobody looks at
is of no function for being a site.
engine marketing is cost effective if you know how
to do it yourself. Here, we save you money teaching
you how to do it instead of offering this service
for a fee.
Why are search engines important? First, there is
an tremendous amount of people surfing the internet
using search engines as a starting point. Secondly,
they are looking for something and if you can fufill
what they are looking for, then they are the best
traffic that you can get.
Before you submit to search engines you have to make
sure it is in a state fit for submission. If not,
the impatience to submit quickly may actually
do more harm than good. In short, search engine submission
is a must - but only when you are ready. Rush to
get your site ready, not rush to submit it.
Every website is different, and even similar websites
have different focuses. You need to identify what
is your focus for your website, and what is your
focus for each page in your site. After you have
indentified them, these focuses must be sumarised
into keywords. There are people searching for every
kind of keyword, so you do not nessarily have to
put your focus on the most popular keywords. For
example, you may target a widely used keyword such
as "Design". While there are more people searching
for this word whether by itself or as part of a phrase,
there are also more websites competing for the same
keyword. A keyword like "Photoshop" may have less
people searching, but it also narrows down the number
of competitive sites for the keyword. You can even
narrow down your focus to "Gradient Tool" or "Paint
bucket", (which are tools in photoshop) to narrow
down even more. Do not narrow down too much or you
may end up with a keyword that nobody searches for.
Once you have settled down on your keywords, you can start to optimise on your
website. You can optimise only the homepage, a specific page, or everypage. It
is all up to you, how much time and energy you can put in it. You can also slowly
optimise more and more pages as you work on your website and update it frequently.
Not every search engine look at meta tags, but you
should use them anyway, for those that do. The most
important meta tag is your title. Preferably your
keyword should be in your title. You should also
know that different search engines analyse your
submitted site (pages) differently and place different
importance on different aspects. Also, different
search engines have different limits, which is the
number of words that they read before before they
stop. This limit is to prevent people from dumping
a whole encyclopedia of text onto the title. Well,
people don't but you get the idea.
I would say a reasonable number limit of words is
around 10 and 300 characters in both keywords and
description meta tags. Another reason to limit your
keywords is the focus. If you use 100 keywords, are
they all relevant keywords?
The title of a page is the title. Too many people
forget the meaning of the tag and sees it as just
another meta. The title of a book should tell you
what the book is about in brief, and in a short clear
manner. The title and the description tag sometimes
show up on the results page, so should be a properly
worded sentence and not just some disjoint words.
If it shows up as disjoint words on a search results
listing, people are not likely to visit that link
because it gives people the impression that it is
'search engine spam'. In the worst case, it could
cause your site to be penalised, and when that happens
your site gets wiped off the engine, so effectively
no one will find your site using that search engine.
Tread with care.
content in your pages must match your keywords, title
and description. Formulate your tags according to your
content, not the other way round.
Link Popularity is in short, 'how popular is the linked
site'. How do search engines judge how good or how popular
your website (or a page of your website) is? The answer
not how beneficial your content is. Remember that search
engines are engines. They have no brains that function
like a human. Search engines don't understand; they just
see. Search engines go by the logic that a better site
will have more websites linking to it. (Which is true
by the way, so dont forget the common adage "content
is king"). The more well-linked you are from other websites,
the higher is your 'link popularity'. This is why many
websites in the know will readily agree to a link exchange
if you have good, real content. A link exchange is beneficial
to both parties unless on of them is a spam site with
no content but just pages and pages of words with no
meaning. Bear in mind the such sites will get banned
from any engines sooner or later, and it is not advisable
to link to them. Also, such sites is highly probable
to close down in a short time and if you do not remove
the link in time, you will have a bad link (link to a
non existing site). Bad links are a no-no because to
the search engine, it only means that you have a badly
maintained and probably outdated website.
Introduction to search engines.
Search engine submission
Submitting your site to Search Engines.